‘Paying the price’

Client: Action for Children

Child poverty doesn’t stop at childhood. It shapes health, learning and opportunity for life. For Action for Children’s campaign film, we told that story with honesty and urgency, and made the case for a government that steps up rather than leaves children to pay the price.

The film supports the charity’s call on the UK government to invest in tackling child poverty, with a plan that could lift more than a million children out of poverty by the next Parliament.